Stop Worrying About Resumes.
Start Building Your Brand.

Here’s the secret most advertising professionals won’t tell you: nobody cares about your GPA. When it comes to landing your dream job in advertising, you need to think more like a marketer and think of yourself as the brand.

The truth is, great agencies aren’t looking for cookie-cutter resumes or generic cover letters—they’re looking for candidates who are self-starters and problem solvers, who know what it takes to stand out.

So yes, it’s great that you’ve taken the classes, written the essays, and done all those group projects. And it’s true what all those guest speakers said about “curiosity” being a core value that every agency is looking for. 

But what else do you need to do to stand out like a bright, shining beacon in an ocean of new graduates?

That’s exactly what this fast-paced, no-nonsense online course will help you with.

Who Should Enroll?

• Undergraduate and graduate students looking to stand out in their job search.

• Aspiring account managers, creatives, media planners, and strategists eager to break into advertising.

Why This Course?

• 7 bite-sized modules: Each module fits easily into your schedule.

• Practical assignments: Apply what you learn immediately with actionable tasks that will help you refine and build your personal brand.

• Industry insight: Get specific, practical advice from recent hires and hiring managers so you can stand out and rise above the rest.

What You’ll Learn:

• How to tailor your job search to the advertising agencies and roles that align with your goals.

• How to position yourself as a must-hire candidate with an unforgettable personal brand that speaks to your skills, personality, and values.

• How to build a personal branding content strategy that’s far more magnetic than a resume or cover letter.

• Where to focus your energy so that you’re connecting with the right people with the right message at the right time.

• How to set S.M.A.R.T. goals and track your progress for the result you want - not just any old job, but a job that you’re excited about.