Industry Insider

Here’s the secret most advertising professionals won’t tell you: nobody cares about your GPA. When it comes to landing your dream job in advertising, you need to think more like a marketer and think of yourself as the brand.

The truth is, great agencies aren’t looking for cookie-cutter resumes or generic cover letters—they’re looking for candidates who are self-starters and problem solvers, who know what it takes to stand out.

So yes, it’s great that you’ve taken the classes, written the essays, and done all those group projects. And it’s true what all those guest speakers said about “curiosity” being a core value that every agency is looking for. 

But what else do you need to do to stand out like a bright, shining beacon in an ocean of new graduates?

That’s exactly what this fast-paced, no-nonsense online course will help you with.

What Students are Saying

  • "Every lesson has tons of practical tips. I felt like I was always learning something new."

    Scott P.

  • “This was nothing like my college lectures. Chris uses lots of relatable media and pop culture to keep you engaged and to further help explain the topics.”

    Lidia T.

  • “Consistently valuable and entertaining. I appreciated his delivery style and general demeanor throughout the class!"”

    Christie M.

Get to know Chris:

Chris Kocek is the CEO of Gallant Branding and the author of two books, The Practical Pocket Guide to Account Planning and Any Insights Yet? Connect the Dots. Create New Categories. Transform Your Business. 

After graduating from University of Texas at Austin’s graduate program, Chris started his career as a senior strategist at BBDO New York before getting recruited out to GSD&M.

While working at BBDO and GSD&M, Chris helped develop nationally recognized campaigns for a number of Fortune 500 brands and highly respected nonprofits, including AARP, Lowe’s Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation.

In addition to guest lecturing at colleges around the country, Chris is a public speaker whose talks on creativity and innovation have been featured at strategic symposiums as well as TEDx.

His work about insights has been featured in Adweek, Contagious, Creative Review, and Fast Company.

Media Buzz

TEDxYouth Talk: How to See the World with Fresh Eyes

FAQ

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