What’s the Insight?

It’s the inevitable question that comes up in every meeting and every creative briefing. And most people reach for the lowest hanging fruit.

  • Millennials value experiences over things.

  • The world is more divided than ever.

  • Gen Z cares about social issues.

  • Parents are time poor.

But you know those “insights” aren’t going to lead to any new, breakthrough ideas.

You need something more. And, more importantly, you need your entire team to be part of the insight-building process, with aha moments coming from a variety of different angles.

So if you’ve ever been in a new business pitch or a campaign briefing, thinking to yourself, “We need a REAL insight FAST!” this workshop is for you.

As Seen In:

Who This Workshop is For

  • Strategy Teams

  • Creative Directors & Copywriters

  • Brand Managers & Account Leads

  • Social Media Managers & Content Strategists

  • Research & Development Teams

  • New Business Teams

What You’ll Get Out of It

In this fast-paced, hands-on workshop, your team will learn:

How to consistently identify aha moments that most people miss

How to connect the dots to develop culturally contagious ideas

How to use AI tools to get smarter, more surprising outputs

Workshop Formats

LUNCH N’ LEARN

45–60 minutes

INCLUDES:

What the %#$! is an insight?

Insight checklist

3 types of insights

Insights in action

Q&A

INSIGHT LAB

Half-Day | 4 Hours 
(flexible over 2–4 weeks)

INCLUDES:

Pre-Workshop briefing

Techniques for building insights

Real-world case studies

AI tools & power prompts

In-person exercises

Guided practice

FULL IMMERSION

Full-Day | 8 Hours
(flexible over 4-6 weeks)

INCLUDES:

Everything from the core workshop PLUS:

Special breakout sessions

Copies of Any Insights Yet?

Customizable insights workbook

Personalized project feedback

A Little Bit About Me:

After working on a number of Fortune 500 Brands at BBDO New York and GSD&M, I started connecting some dots of my own.

I started Gallant Branding and I wrote two books:

The Practical Pocket Guide to Account Planning

Any Insights Yet? Connect the Dots. Create New Categories. Transform Your Business.

Those books led to speaking engagements, articles, and the Any Insights Yet? Podcast, where I regularly interview award-winning strategists, creative directors, data analysts, and anyone who looks at branding or human behavior from a different angle.

Now, with my talks and workshops, I share proven techniques and powerful AI prompts that can help you build insights faster.

Speaker Reel: Any Insights Yet?

  • “Super engaging.”

    The examples and humor Chris used during his workshop created connection and inspiration for our entire team! Great content. Loads of practical lessons.

    – Favor Delivery

  • “Entertaining and Interactive.”

    High level of engagement compared to other talks we’ve had. Great use of examples to bring ideas to life.

    – Stripe Partners, London

  • “Absolutely outstanding.”

    I’ve consulted on presentation skills for 50+ agencies and Chris is among the best I’ve ever seen at both. It was a clinic in what to do and how to do it.   

    – Highbar Training

Ready for More Aha Moments?

Let’s talk about how this insights building workshop can supercharge your team’s next business pitch, product innovation, or campaign.