Free LIVE Online Workshop
Friday, January 9, 12–1 pm CST
2 seconds. That's how much time customers will spend looking at your product on the shelf before they decide whether to pick it up or move on. During those two seconds, your packaging has to do a number of things just right or else your brand will get overlooked. The wrong design can make your brand look cheap, confuse shoppers, or get lost on shelf.
In this live one hour webinar, we look at 5 of the most common packaging design mistakes that most startups and challenger brands make. We'll also explore what the biggest breakaway brands have done so successfully with their redesigns to really help them pop off the shelf.
In this free online workshop, you'll discover:
Top 5 packaging mistakes startup CPGs make
How to make your packaging stand out on a crowded shelf
Successful packaging redesigns and the strategic principles behind them
A simple framework to test your packaging before launch
Meet Chris: Brand Strategist & Podcast Host
Chris Kocek is the founder and CEO of Gallant Branding, a branding boutique in Austin, TX that has helped a number of successful CPG brands, including Vital Farms, BrainJuice, Richard's Rainwater, Holy Kombucha, Meli's Cookies and more.
Prior to starting Gallant, Chris worked at BBDO New York & GSD&M, where he helped a wide variety of Fortune 500 brands and highly respected nonprofits.
Chris is the author of two books: The Practical Pocket Guide to Account Planning and Any Insights Yet? and the host of the Any Insights Yet? Podcast, where he interviews award-winning strategists, entrepreneurs, and chief creative officers about their disruptive aha moments which have led to breakthrough business ideas and culturally contagious campaigns.
His work about insights and branding has been featured in Adweek, Entrepreneur, Contagious, Creative Review, and Fast Company.
Clients Include:
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