Free LIVE Online Workshop for Emerging CPG Founders
Friday, December 1, 2–3 PM CST
Too often, great products get buried behind the wrong packaging. A beautiful label can still fail if it doesn’t communicate quickly, print cleanly, or align with retailer requirements. Founders rarely realize how much shelf psychology and print mechanics impact conversion—until it’s too late.
This live workshop with Chris Kocek, founder of Gallant Branding and host of the Any Insights Yet? Podcast, pulls back the curtain on what actually works. You’ll learn the five design mistakes that stall challenger brands before they scale, plus what disruptors like RXBAR, SmartSweets, and Vacation got right.
Your Packaging Is Your First Salesperson
70% of first-time customers judge a product by its packaging alone. The wrong design can make your brand look cheap, confuse shoppers, or get lost on shelf. Learn how to make your packaging convert — without expensive redesigns.
In This Workshop, You’ll Discover:
The top 5 packaging mistakes startup CPGs make
How to make your packaging stand out on a crowded shelf
What investors and retailers look for in your visual branding
Real examples of successful packaging redesigns
A simple framework to test your packaging before launch
Meet Chris, CPG Packaging Strategist
Chris Kocek is the CEO of Gallant Branding and the author of two books, The Practical Pocket Guide to Account Planning and Any Insights Yet? Connect the Dots. Create New Categories. Transform Your Business.
After graduating from University of Texas at Austin’s graduate program, Chris started his career as a senior strategist at BBDO New York before getting recruited out to GSD&M.
While working at BBDO and GSD&M, Chris helped develop nationally recognized campaigns for a number of Fortune 500 brands and highly respected nonprofits, including AARP, Lowe’s Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation.
In addition to guest lecturing at colleges around the country, Chris is a public speaker whose talks on creativity and innovation have been featured at strategic symposiums as well as TEDx.
His work about insights has been featured in Adweek, Contagious, Creative Review, and Fast Company.
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