Free LIVE Online Workshop
Friday, December 5 · 12–1 PM CST
In 2014, Siete started out as "Must B. Nutty" with one product - almond flour tortillas - and they sold them at a local gym.
Four years later, with an expanding product line that included grain-free chips, grain-free tortillas, hot sauces, and cashew queso, Siete secured $90M in funding to expand even more.
By 2024, just 10 years after they started, Siete sold to Pepsico for $1.2B.
In this webinar, we'll explore the key business and marketing decisions that helped Siete become a billion dollar brand and a household name.
In this free, one hour webinar, you'll discover:
The product and positioning moves that helped Siete create a new category (grain-free Mexican-American foods) and dominate it.
How Siete built a cult-like following by blending cultural authenticity with modern health trends — and what your brand can learn from it.
The key funding and retail growth milestones that accelerated Siete’s path to acquisition — from a local-co-op to Whole Foods to nationwide shelves.
What it really takes to stand out in an increasingly crowded CPG landscape and how to apply Siete’s strategies to your own brand’s packaging, storytelling, and shelf presence.
Meet Chris: Brand Strategist & Podcast Host
Chris Kocek is the founder and CEO of Gallant Branding, a branding boutique in Austin, TX that has helped a number of successful CPG brands, including Vital Farms, BrainJuice, Richard's Rainwater, Holy Kombucha, Meli's Cookies and more.
Prior to starting Gallant, Chris worked at BBDO New York & GSD&M, where he helped a wide variety of Fortune 500 brands and highly respected nonprofits.
Chris is the author of two books: The Practical Pocket Guide to Account Planning and Any Insights Yet? and the host of the Any Insights Yet? Podcast, where he interviews award-winning strategists, entrepreneurs, and chief creative officers about their disruptive aha moments which have led to breakthrough business ideas and culturally contagious campaigns.
His work about insights and branding has been featured in Adweek, Entrepreneur, Contagious, Creative Review, and Fast Company.
Clients Include:
TEDxYouth Talk: How to See the World with Fresh Eyes
